If you’re a small business or store looking to attract new customers, consider advertising through radio.

If you’re a small company that’s looking to reach new customers, your best bet is to use one of the most original mediums of all time, the radio. One of the biggest advantages that you’ll have advertising through radio is that thousands of people are going to hear your commercial while making their commute to work.

Building a Solid Reputation

Steve Doctrow, Executive Vice President of Rogers & Cowan, explains that most radio listening takes place in the car. With the proper marketing strategies, you can define your selling proposition in an efficient way. Publicity is one of the prime factors in a successful company with advertising being the main way to improve a company’s image and build a reputation around them.

For example, one of the reasons why you hear so many advertisements for car dealerships on the radio is because their business is somewhat limited to the local market. Therefore, radio becomes the preferred medium to get their message across.

Investing in Local Market Advertising is More Cost-Efficient

Consider allocating a good chunk of your budget to radio for these reasons. Local advertising doesn’t require you to invest as much capital as it would for national advertisements. It would only make sense if you were a brick-and-mortar location to utilize radio’s local market targeting influence to attract your clientele. Also, consider the fact that radio will only continue to evolve with the times and will embrace new technology as it rolls in. This means, new applications or software designed to maximize radio’s capabilities will only mean bigger and better things for advertising.