Big Reputation Management Problems for Celebrities

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Halle Berry, Eva Mendes, and Jessica Biel are among some A-list celebs getting disheartening news about their online rankings: they have all made it to the top cadre of McAfee’s list of Most Dangerous Celebrities to Search for Online. Twenty-two-year-old Emma Watson, famous for her portrayal of Hermione Granger in the Harry Potter movies has the singular (dis)honor of being the chart-topper in this most disagreeable instance.

Nobody wants to be passed up for a project just because they don’t look like a safe bet. Whether it’s on account of going through real personal issues or simply unfounded bad publicity, you can do something to protect your name online — as well as your employment prospects.

How Celebrities Can Improve their Online Reputation:

  • Set up multiple sites with your name in the domain like; make sure each site is different from the others so that they’re not flagged down by duplicate content filters
  • Set up social media profiles to become active on Twitter, Facebook, YouTube, and the like.  (Note, our sister company iClimber offers mass social profile creation services.)
  • Work with an online reputation management company to get help developing and managing the content on your sites and social media accounts.
  • Taken together, all the points above can help push down negative sites on search results for your name